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Rich is an impact-focused advisor, passionate about helping clients achieve step-change, sustainable improvements in performance. Rich has successfully led ῀200 engagements for ῀100 clients and is recognized as a trusted partner by Senior Management, Boards and Private Equity sponsors in time-sensitive, complex and critical situations.

 

Prior to founding Creo Advisors, Rich has spent over 20 years in senior client leadership roles with AlixPartners, Booz Allen & Hamilton, The Parthenon Group and BRG primarily serving Consumer Goods, Retail, Distribution and B2B product oriented clients. In addition to his consulting experience, Rich led a private equity owned, middle market diversified food manufacturing & distribution business in a full turnaround situation and helped position the company for future growth. Earlier, Rich served as a line officer in the US Navy.

Rich has received multiple awards from his colleagues for superior client service, including the prestigious AlixPartners Achievement in Excellence Individual award (2014-only NA consultant to receive the award in that year), four AlixPartners Achievements in Excellence team awards and the Booz Allen & Hamilton Professional Excellence Award. 

A recognized functional and industry expert, Rich has been quoted in leading business press such as The Wall Street Journal, Strategy & Business and cnbc.com and served as a featured speaker at forums such as the National Retail Federation, The Capital Roundtable, and various M&A related and industry events. Additionally, Rich has served as a leading author on numerous thought leadership pieces at Booz Allen and AlixPartners, including a joint study with Jefferies & Co. on key retail and consumer goods trends.

 

Rich earned an MBA, with Honors, from the University of Chicago and a BS from the United Stated Naval Academy.